Company culture encompasses both your organization’s values and the daily experience of your workforce. In the wake of the COVID-19 pandemic, workers have a lot of options. To retain your existing team and attract new employees, then, you’ll need to boost your company culture. But how can a construction firm do that? Here are some tips.
Treat Your Employees with Dignity
Life happens, and draconian policies will only drive workers away. Instead, take the time to get to know each worker as a person. Someone who relies on public transportation shouldn’t be penalized if the bus is late. A single parent might need time off to take a child to the doctor. A key part of building a positive company culture is giving your workers some dignity.
You’ll also want to create a culture of respect. Discuss boundaries and personal space. Talk about the power of words to hurt or heal. Increase your diversity, and make sure all groups have an equal seat at the table. And always make sure you’re setting a good example.
Everyone wants to feel like their work has a larger purpose, but it can be tough for construction workers to keep the bigger picture in mind. Regularly discuss how repaving that road will make your community safer or building that mixed-income housing complex will give more people an affordable place to live.
Many construction workers are artisans, with a deep knowledge and talent for what they do. Fully explain the project, and make sure they’re aware of all relevant specs, codes, and guidelines. And then back off and trust them to do their work. Keep the lines of communication open, conduct regular site checks, and make sure your employees know that they can come to you at any time. But resist the urge to micromanage.
Celebrate the Wins
Construction is hard work, and your employees deserve to be rewarded. Celebrate not only completed projects, but also hitting smaller goals and milestones. Don’t be afraid to celebrate personal accomplishments as well, from birthdays to work anniversaries. These celebrations let your employees know that they matter to you, and they can help build team cohesion.
A positive company culture is vital to your success, but some construction firms aren’t sure where to begin. Follow the tips above, and you can start to reap the rewards of a stronger and more cohesive team.
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