You probably already know how important branding is to companies. After all, just say the word “McDonald’s” or “Apple” or “Nike,” and a whole lot of images spring to mind. But did you know that your personal brand is just as important? In fact, it’s the thing that can take your job search to the next level. Here’s why it matters.
Why Does Your Personal Brand Matter While Job Searching?
Presenting Your Unique Value Proposition
Your unique value proposition is the individual combination of traits that only you possess, and the way in which it offers real value to a company. It forms the heart of your personal brand. This is the space in which your expertise and focus meet your passion, authenticity, and self-awareness. To find it, you need to hone in on your skills, your values, and exactly what you stand for, and then identify how your personality allows you to uniquely shine.
Positioning Yourself in the Best Light
Your personal brand also helps you position yourself in the best possible light. Are you bold and larger than life? Show that off in your interview. Are you detail-oriented and highly focused? Talk about ways that your attention to detail has saved the day. Whatever your unique value proposition might be, let it guide you through your professional interactions.
Building Your Reputation
Over time, your personal brand will become what others expect of you. If you’re authentic and true to yourself, this will help you build a strong reputation that puts you ahead of the crowd. Just remember that your day-to-day actions need to mirror your brand, so don’t ever try to put on a mask. Instead, find the things that make you uniquely who are, always follow your values, and stand up for what you believe in. These simple techniques will help you build a reputation that can serve you throughout your career.
Finding your personal brand can be challenging, but it’s worth the trouble. If you’re having difficulty identifying your unique value proposition on your own, consider bringing in someone to help. This could be a close friend, a relative, or even a professional staffing expert. Sometimes we just need someone else to help us figure out what makes us who are.